Work Insights
Introduction
To grow as a global agency, we believe in not just offering AI services but using them ourselves. In this pilot project, Zeequence implemented an internal AI Insights Dashboard to continuously analyze its own operations, content, and client behavior. Instead of looking outward at competitors, we turned AI inward to build a smarter, more responsive agency.
Objective
The goal of this initiative was to create a central source of truth a live dashboard that gathers insights from across operations & turns them into actionable takeaways.
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Understand which services are rising in demand.
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Track which content themes are performing best.
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Discover when engagement is at its peak.
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Identify what clients are asking for the most.
Each insight helps us act faster, smarter, and in sync with real-time feedback loops.
Execution
We used AI to monitor internal behavior from CRM activity to form responses and campaign outcomes.
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35% rise in automation-related service inquiries.
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22% higher conversion using personalized emails by industry.
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Short-form LinkedIn videos outperformed carousels by 3x.
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Tuesday–Wednesday emails had 42% better open rates.
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Clients requested strategic help more than execution.
These weren’t just observations they translated directly into changes across our website, campaigns, and service flow.
Conclution
With this pilot, Zeequence didn’t need to look at competitors to evolve we simply listened to what our own data was already saying. By building an internal AI insights engine, we ensured that every part of our agency moves in sync with demand, engagement, and performance.
This dashboard is now part of our monthly decision-making process and a living proof of how AI can power not just client work, but internal growth.